GUSS Automation

Autonomous spraying

“Autonomous Precision Spraying”

GUSS Automation is a company specializing in agricultural technology, particularly in the development and manufacturing of unmanned spray systems for orchards.

🔗Check them out here: gussag.com

Welcome to a new edition of Ag Breakdowns, where we deep dive into the companies changing the future of agriculture! Today we are diving into GUSS Automation

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 Macro-Micro 

The global sprayer market was valued at approximately USD 5.30 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 3.8%, reaching about USD 6.82 billion by 2025 and USD 8.66 billion by 2030.

The orchard sprayer segment has the expectation to reach USD 1.91 billion by 2030. The growth is fueled by the increasing acreage of fruit crops and the necessity to manage pests and diseases effectively, which can threaten up to 40% of global crop production.

The global agricultural robots market was valued at approximately USD 14.74 billion in 2024, with projections indicating a CAGR of 23%, potentially reaching around USD 48 billion by 2030.

The automatic spraying robot market specifically is expected to grow from about USD 1.98 billion in 2022 to approximately USD 4.02 billion by 2030, reflecting a CAGR of about 9.14%.

Drivers of Growth:

  • The increasing difficulty in finding farm laborers has led farmers to adopt autonomous solutions that reduce reliance on manual labor.

  • There is a rising need for precision agriculture techniques that enhance productivity while minimizing environmental impact. Autonomous robots can apply inputs more accurately, thus improving resource efficiency.

Adoption of Autonomous robots in different regions

North America is leading the way in farming robots, with more than a third of all sales happening there. In the United States, farmers are turning to robots because they can't find enough workers and need to grow more food. You'll see most of these robots in California and Florida working with specialty crops, while farmers in the Midwest use them for large fields of crops like corn. Since paying workers is expensive, and farmers want to be more precise with their work, robots make sense - especially when the government helps pay for them.

In Europe, more and more farmers are using robots, especially in France, Italy, and Spain. The European Union helps farmers buy these robots through special programs like Robs4Crops. While robots are still expensive and sometimes don't work well with old farming equipment, more farmers are starting to use them as they learn about the benefits and get financial help.

The Asia-Pacific region is where robot farming is growing the fastest. Countries like India, Vietnam, and China are buying smaller farming robots to grow more food for their large populations. These countries also want to farm in ways that are better for the environment. The main problem is that some countries have more money and better technology than others.

In South America, big farming countries like Brazil and Argentina are slowly starting to use robots. These countries sell a lot of food to other parts of the world and are spending more money on new farming technology.

The Middle East and Africa are also starting to use more farming robots, especially drones and robots that remove weeds. Farmers there want to grow more food while spending less money. However, fewer farmers in these regions use robots compared to other parts of the world because the technology is expensive and not everyone has access to it.

 The Value Chain 

Company History

In 1982, Dave and Bob Crinklaw started Crinklaw Farm Services (CFS), a small farming business with just two tractors that could spray 40 acres a day. But, as their business grew, Dave saw ways to make farming work better, which led him to start creating new solutions for common farming problems.

This innovative drive led Dave to guide CFS in creating groundbreaking equipment:

  • The industry's first 3 and 4-row vineyard sprayers

  • Mechanical vineyard pruners

  • The Tree-See orchard sprayer

Their deep understanding of agricultural challenges, built through decades of hands-on experience in the San Joaquin Valley, which made each innovation more impactful than the last.

By late 2007, they began looking into something new - a sprayer that could work without a driver. But then, they had to wait until 2014, when the technology for guiding vehicles finally became good enough for them to start building and testing early versions of GUSS.

After spending years making improvements, they delivered their first GUSS machines to customers in late 2019. This success was so promising that they created GUSS Automation LLC as its own company, which meant farmers everywhere could now use this new technology.

Meet GUSS, an unmanned precision spraying robot

The original GUSS is built for large-scale orchards, using GPS, LiDAR, and cameras to navigate and detect weeds, featuring adjustable booms (18-22 feet) and a 600-gallon tank.

We also have the mini GUSS, which comes in 3 configurations

This compact version is tailored for vineyards and smaller orchards, offering the same autonomous capabilities for tighter spaces. It has special implements for vineyards and high density orchards.

The Herbicide GUSS

The Herbicide GUSS specializes in targeted weed control, using precision sensors to reduce chemical use by up to 90%.

The Herbicide GUSS specializes in targeted weed control, using precision sensors to reduce chemical use by up to 90%.

The Electric GUSS

The first fully electric autonomous sprayer on the market

Industry Impact

These machines make it much easier to take care of orchards and vineyards. One person can watch several sprayers at once from a safe distance, while the machines use GPS and other tools to spray chemicals exactly where needed.

This helps farmers save money. It also keeps workers safer by keeping them away from harmful chemicals, and it's better for the environment since less spray is wasted. Most farmers make back their money within 1-3 years. The system works well for both small and large farms. Best of all, it's precise and quick to set up, solving the headaches that come with traditional spraying.

Case Studies

Large Scale

Running large spraying operations used to need lots of equipment and workers. This created many headaches for farmers. They had to deal with worker schedules, mistakes, safety gear, and constant inspections. GUSS changes all of this. By using self-driving sprayers, farmers need fewer machines and much less help. For big farms, GUSS simply works better in every way.

Medium Scale

Mid-sized farms face their own set of problems. Workers sometimes don't show up, they need regular breaks, equipment breaks down, people make mistakes. Farms must provide safety gear, shade, and water for everyone. Government inspections are common too. GUSS solves these issues by working on its own. Most farmers earn back their investment within 1-3 years, making it a smart choice.

Small Scale

Even small farms see big benefits from GUSS. One person can spray twice as much land in a day. While GUSS handles the spraying, the operator can work on other important tasks. Refilling is super quick - what used to take 45 minutes now can just take 3. The operator can watch GUSS work from their laptop, making everything run smoother.

 Behind the Business 

Business Model

GUSS operates a business model centered on providing autonomous sprayers for orchards and vineyards, addressing critical challenges in modern farming.

They positions themselves in the growing agricultural robotics market, which is driven by labor shortages, the need for precision agriculture, and environmental concerns. By solving pain points such as labor dependency, chemical waste, and inefficiency, GUSS enables farms of all sizes to operate more sustainably and profitably.

Traction

  • As of the end of 2023, GUSS has approximately 200 operational units deployed primarily in the United States and Australia.

  • Users report a 20% increase in area coverage with fewer machines compared to conventional methods, significantly reducing labor costs and operational downtime.

  • Most operators see a return on investment within one to three years, highlighting the financial viability of adopting GUSS technology

Fundraising

No fundraising

Founder Story

Dave Crinklaw - CEO of GUSS Automation

Dave Crinklaw revolutionized agricultural spraying as the founder and CEO of GUSS Automation. His journey began in 1982 when he and his father Bob established Crinklaw Farm Services (CFS), expanding from two tractors to servicing 5,000 acres daily in California's San Joaquin Valley.

Under Dave's guidance, CFS pioneered multi-row vineyard sprayers and the Tree-See orchard sprayer. His most recent innovation came in 2019 with GUSS (Global Unmanned Spray System), the first autonomous orchard sprayer that enables one operator to control multiple units, dramatically improving farm efficiency and addressing labor challenges.

Jobs

Our Analysis

Labor shortages are a real problem. Agriculture is one of the most vulnerable industries to rising labor costs and availability issues. This results in the need of automation to be able to keep producing. By introducing autonomous sprayers, GUSS offers a practical solution to one of farming’s most persistent challenges.

Let’s not forget the precision side. Their autonomous and computer-guided systems ensure perfect accuracy - maintaining ideal speeds, precise pressure levels, and exact chemical applications.

Farmers are spending around 40% of their budget on labor. With increasing pressure of producing more using less, they need to get more efficient and effective.

Traditionally, farmers have been cautious about adopting new technologies, especially those with high upfront costs. But we are running out of options, so embracing technology and innovation is more of a necessity to stay competitive.

Their partnership with John Deere is particularly valuable here, as it helps them reach more customers while building trust in their brand.

GUSS has positioned itself well for future success. With farming's pressing need for better technology and solutions, the company's focus on innovation puts them in an excellent spot.

More Resources

  • FarmforProfit Podcast | The Revolutionary Autonomous Orchard Sprayer (YouTube)

  • Electric GUSS (John Deere)

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